Back in 1981 Andy Warhol was thinking about the future. On one night out in New York, he ran into the so-called 2,000 Club, in his own words "a club of twenty guys who got together and they're going to buy 2,000 bottles of Dom Pérignon which they will put in a sealed room until the year 2,000 and then open it up and drink it and so the running joke is who will be around and who won't..."
Taking this plan and running with it, the grande champagne marque recently commissioned the Design Laboratory at Central Saint Martin's to reinterpet its bottle in Warhol's style - the first time that Dom have permitted their design to be tampered with.
The result: champagne that pops even before it's opened!
So, in December 2010 I was commissioned by my client at Dom Perignon to capture the work they were doing with their Andy Warhol inspired bottle in association with a number of exclusive nightclubs in London. The branded evenings were great fun with the beautiful people on the cities party scene capturing the spirit of Studio 54! So lots of Warhol branding and people drinking DP!
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